Coffee, the Swedish Way
Aarke
To put Aarke’s Coffee Maker on the map in Berlin, we leaned into the brand’s Swedish heritage and created “Coffee, the Swedish way.” Timed around the German Press Days, when media from across Germany were in the city, the guerrilla campaign was placed in the neighbourhoods where editors and journalists were moving between showrooms. akt. developed the activation end to end; from concept and creative direction to production, poster rollout and supporting social media assets.
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